Bodyboarders Boycott Snickers

71mag.com, a new bodyboarding magazine, broke the story online that Snickers is running an ad with a pro surfer saying "When I'm hungry I boogie board" as part of their "You're not yourself when you're hungry" ad campaign. A quick google showed that Surfer Today later covered the story and identified the surfer as Mick Fanning and said that the IBA is calling for a ban of Snickers.

I don't know what clueless copywriter decided it was a good idea to single out specific groups of people to identify as inferior and demean with their ads but as as long as they're going that way here are a few suggestions:

• Women Executives as House Wives (Home Makers?)
• Navy Seals as Marines
• Republicans as Democrats
• Doctors as Nurses
• Evolutionists as Preachers

The over all goal here is to establish one group as lesser or inferior and to make the point when you're hungry you not just "not you", you're less than you and the equivalent of this other, lesser group. It doesn't matter that these groups aren't actually inferior, as long as you make it seem like they are you can make certain that they understand that you don't want their business.

Thank you Snickers for making it clear that you don't want our money.

Bodyboarder? Hungry? Boycott Snickers and eat an apple instead.

Oddly the Ryobi campaign on SurfingStoke (must see) doesn't bother me at all... in fact I love it. I guess it's because it doesn't single out bodyboarders, but kind of says "Surfers are against everybody... we can help". And of course everybody redirects their animosity right back at the surfers and says "Bring it on" while imagining what they could do to a short board with Ryobi tools. It's a fine line but Ryobi pulls it off while Snickers takes it too far.

What are your thoughts?